Hello. I'm Mathew, a Creative Director based in Oakland, CA.

I'm data-driven, customer-obsessed, and deeply invested in people and their growth. Over two decades, I've led and scaled global teams, built brand frameworks, and fostered cultures rooted in curiosity, inclusion, and high-bar standards.

My approach is grounded in clarity—clear communication, strong creative direction, and thoughtful expectations that empower teams to do their best work. I’ve shaped brands at VMware (Broadcom), AWS, Singular, and AppDirect—experiences that inform how I approach collaboration, scale, and innovation. Currently, I’m a Senior Director at IBM, leading the HashiCorp Brand Studio.